Getting the best results
The AI models animate your product photo. They keep what they can see in it and have to make up everything they cannot see. Most of what makes a video faithful to your product follows from that.
What the video is made from
Vigenfy plans every video as a short product commercial: from the product title, description and category it picks a creative idea that suits the product (water surging around a bottle, ingredients swirling around a jar, light streaks racing around a gadget, a day passing in a room around a piece of furniture) and writes the camera move and the lighting for it.
The video model only sees the photos you give it. With one photo it knows the side of the product that the photo shows and nothing else, so Vigenfy keeps the product where it stands, the same side to the camera, and lets the scene move around it. A product that is turned to a side nobody photographed comes out with details the model invented: a logo that is not yours, a hinge that does not exist.
Choose the start photo
- The side you want to sell. The video stays on it.
- The whole product, sharp and evenly lit. Cropped edges, motion blur and deep shadows are carried into every frame.
- A calm background. A studio backdrop or a tidy setting works best. If the background is not what you want in a commercial, re-stage the product with a Scene instead of looking for another photo (see Generate your first video).
- One product, no people. Hands and faces are the first things a model gets wrong, and some models refuse photos with people in them.
- No collages, size charts or text overlays. Text in a photo is redrawn in every frame and rarely survives.
Show another side of the product
If you want the product to turn, or the camera to travel around it, give the model the other side. On Pro plans you can select up to three photos, and there are two ways to use them:
- End photo (models with "End photo: Yes" in AI models): choose the second photo as the end photo. The clip moves from the first view to the second, and both are your real product.
- Reference photos (Kling 3.0): nothing to set. Every photo you select besides the start photo is given to the model as a reference view of the product, so when the product turns, or a multi-shot ad cuts to a close-up, the logo, buttons and materials are the ones in your photos.
| What you give | What the video does |
|---|---|
| One photo | Stays on the side the photo shows. The product keeps its place; the scene, the light and the camera move. |
| Start photo and end photo from the same shoot | Travels from the first view to the second: the product turns or the camera moves around it, and ends on your second photo. |
| Start photo and end photo from different shoots | The model treats the second photo as another scene and cuts or slides over to it. Use it for a transition, not for a turn. |
| Two or three photos on Kling 3.0 | The product may turn and the ad may cut to close-ups; the other photos tell the model what those sides and details really look like. The photos do not have to come from the same shoot: close-ups and other backgrounds work. |
| One photo and "rotate" in Custom Prompt | The product turns and the model invents the sides it has not seen. Fine for simple shapes (a plain bottle, a ball); risky for anything with a logo, ports, stitching or a pattern on the other side. |
"The same shoot" means the same background and the same light, with the product at a similar size in both photos. The closer the two photos are, the smoother the move between them.
A rendered scene replaces the background of the start photo only, so the end photo is not used together with a scene.
A story ad instead of an animated photo
With Story ad (Seedance 2.0) the video is not your photo set in motion. Vigenfy writes a short commercial in 3 to 5 scenes for the product, and the model renders it using your photos only as a reference for what the product looks like:
- the first scene shows the product in the world it is made for, the middle shows what makes it worth having, the last closes on the whole product, in the world of the ad and not on a copy of your photo;
- the scenes are written from the product title, the description and the photos, and each generation takes another angle (the moment of use, the materials, the place it belongs in, what it gives its owner, a studio reveal);
- with People in the ad (on by default) a person may wear, hold or use the product; switch it off for an ad without people. People are generated: they are nobody's likeness and should not be presented as real customers. They are always adults and fully dressed: children are not shown, also for children's products, and swimwear or underwear is shown on its own.
What to give it:
- Two or three photos from different sides when you have them: every side the ad shows is then a real one.
- At least one photo of the whole product. Close-ups are useful next to it, but from close-ups alone the model only knows a part and may leave the rest out.
- A photo of the product in use, if it changes shape in use. Headphones that extend on the head, a bag that opens, a chair that reclines: the part that only shows then is in none of your other photos, and the model has to guess what it looks like.
- The product alone. Whatever else is in every photo (a throw over a chair, a vase next to it, a hanger) is treated as part of the product and returns in the ad.
- A real description. The scenes are only as specific as what the title and description say about who the product is for and what it is made of.
The product is never opened and nothing the photos do not show (the inside, the contents, a hidden part) is put on screen. Small print can still come out with a wrong letter: check logos and labels before you publish.
Pick the model for the job
- One continuous shot (every model): the most faithful, because the whole clip grows out of your photo.
- Story ad (Seedance 2.0): the most like an advertisement, because every scene is staged for the product; the product is redrawn from your photos in each scene.
- Multi-shot ad (Kling 3.0): cuts to close-ups and new angles like a TV commercial. With one photo the model draws those close-ups itself; select photos of the other sides and of the details as well, and it draws them from your photos. Small print can still come out with a wrong letter, so check logos in the result.
- More on prices, lengths and formats: AI models.
Steer it with Custom Prompt
On Pro plans, write what should happen and Vigenfy builds the commercial around it: "steam rises from the cup", "the lid opens", "rain on the window behind it". Say what the product does and what happens around it; the camera, the light and the protection of your design are added for you.
If the result is not right
- Generate again. A new creative idea is drawn for each generation.
- Try another photo when the product looks distorted: a sharper or more frontal photo usually fixes it.
- Try another model when the motion is not what you want; models differ more in motion than in sharpness.
- A generation that fails is refunded automatically (see Troubleshooting).